![three mobile phones](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/923270d4-d3cb-4134-a056-7dcf3998ab82_rw_1920.png?h=adf1be09be1504e5c09c67d22874ae3f)
Team
Chris Cable, Creative Director
Stephan Zerambo, Technical Director
Courtney Borgers, Information Architect
Colby Johnson, Developer
Jua Im, UX/UI Designer
Chris Cable, Creative Director
Stephan Zerambo, Technical Director
Courtney Borgers, Information Architect
Colby Johnson, Developer
Jua Im, UX/UI Designer
Year
2023
2023
Overview
CUPA-HR, a company geared toward human resources in higher education, came to us, requesting to declutter the outdated homepage and introduce a cleaner design, as it is their most visited page.
![tablet with new site](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/671eda97-4133-4bfb-8ae8-302c6a7832b9_rw_1920.png?h=8e8a6d8a95ab382164d280f99897ce79)
![site within desktop browser](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/7e0e2bf1-6951-425c-ac30-02046eab90c7_rw_1920.png?h=db00f30bf053ce8b49bd80762243405b)
Homepage Analytics
53% engagement rate
6 min, 30 sec. average engagement time
7.34% YTD returning users
83% traffic from desktop users
6 min, 30 sec. average engagement time
7.34% YTD returning users
83% traffic from desktop users
Goals
While engagement time is high, we deduced this could be due to the overwhelming amount of information presented on the homepage (in-depth user behavior research was not within scope). Our goals were to increase skimmability and declutter the homepage/navigation to increase the percentage of returning users.
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/ad71f744-7926-4a11-b412-247aa7573f0e_rw_1200.jpg?h=422248ea0ad2836252222b1824e424d5)
Current Site
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/8d53c25c-42c8-4b04-b85d-dda87f7d183b_rw_1920.jpg?h=ec2c85cb95247aec3b5ebad7533ca6cc)
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/3eeb5306-9707-4da2-a65f-033e34c5bc67_rw_1920.jpg?h=6fd4375a951d03f9b2fc467c8e6174bb)
Mid-Fi Wireframes
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/f5440c9f-01ca-4fa3-8297-153a7415a1d0_rw_1920.jpg?h=678693a8639485326b96d24095fd1481)
The homepage routes to the most visited pages: Toolkits, Employment, Press Releases, and Events.
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/bc5d5072-de10-41b3-8f05-f531d65a059a_rw_1920.jpg?h=249f52236dd6c8af9292fe94315b7900)
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/cbd215b7-a4d3-428c-8c8f-b06535a80870_rw_1920.jpg?h=c4db47942210b766b877785bbb8d1840)
![](https://cdn.myportfolio.com/78d1d833-435f-4646-9d72-ff9d9e8de5cc/3a2fcfe6-a840-4ce0-baab-35e98ca965c0_rw_1920.jpg?h=e4787fae0497b584717ff02f756f113f)